School Advertising Works.
School Districts are powerful advertising mediums that can be leveraged to help businesses achieve their goals.
5 Reasons Why School Advertising Makes Sense
2. Vast Local Reach
School district boundaries in Florida are determined by county lines. This makes many school districts in Florida some of the largest in the nation. This can prove to be invaluable to a business that invests in school advertising.
4. Positive Brand Perception
When a local business is displayed on official public school resources, such as a website, email publication, or on school property, this projects positively for the business. Positive brand perception is alwsy a driver of sales.
Trusted Source
School districts have to keep families informed. They send emails, update their websites, and communicate with parents regularly. Parents rely on this information, and consume it often. When evaluating advertising mediums, reliability in views should be considered.
3. Targeted Demographic
Many marketers love to reach parents, as they have to make purchasing decisions for their whole family. In the world of advertising, reaching a defined demographic of people that make the purchasing decisions for their household is highly desirable.
5. Cause-Based
Many brands, large and small, use cause-based marketing to boost their brand perception and drive more sales. When a percentage of money spent goes to an important cause, it helps cement buying decisions. Who doesn’t want to support a business that supports local schools? This is a huge win-win scenario.
