Our Founder
Keith Schachter began his professional career as an Advertising Sales Executive, and later pursued his passion to teach underpriveleged students. He spent 17 years in the Florida Public School System, with ten years as a classroom teacher, and seven years outside the classroom in several leadership roles, as a Magnet School Coordinator and School Administrator.
During his years ouside the classroom, he learned the ins and outs of how school funding works, and became driven to provide a solution. It didn’t make sense to him that school principals never had discretionary spending, and the money they did have, they could not spend because it had strings attached. 85% of the budget was tied up in school personnel, with very little money left over for anything else. This was a problem he was determined to fix, and school advertising made a lot of sense.
In 2019, B2K12 Branding Solutions was born, and in March 2020, B2K12 was awarded its 1st contract, with Brevard Public Schools. In June of 2023, B2K12 was awarded its 2nd contract, with Seminole County Public Schools. In the past 5 years, B2K12 have raised over $1.2 million dollars of unrestricted funds for school districts, through the sale of advertising.
B2K12 Branding Solutions is now doing business as The School Advertising Company, and our company vision to to change the landscape of how public schools are funded. Based on our short history, we know that school advertising is an excellent vehicle to see our vision through.
Our VP of Operations
Susan McCauley is the VP of Operations. She oversees the operations of The School Advertising Company. She loves to help businesses thrive and expand their brand awareness through school advertising, and loves that we raise unrestricted funds for our local schools.
Susan has 19 years of management experience, which empowers her to serve this role with pride, commitment and efficiency. Susan's previous experience as office manager at a private school and commercial property manager for over 1 million square feet of property has provided the experience necessary to oversee our company operations. Susan enjoys working out, spending time at the beach, boating and worshiping her Lord and Savior, Jesus Christ.
Our Sales Team
Kimberly supports the sales team in a number of ways. She comes with a lot of sales experience as a licensed realtor and she makes sure the wheels are always moving forward!
Kimberly Necessary, Digital Marketing Manager
Marielena Loftis, Account Manager, Seminole County School Advertising
Marielena is a long time Orlando resident with a diverse background. She is a multifaceted marketing professional with over 15 years of experience in content writing, advertising, publishing, communications, and project management.
Chris Jeffcoat, Sales Support, Brevard Public Schools
Chris is our utility player. He is a team player that does what it takes to help out. He makes sales calls, runs sales meetings, helps with maintaining banners at schools, and supports many efforts in the print show. He is a valued member of our team.