Advertising needs a Captive Audience

School district websites operate as a portal for all information pertinent to the operations of the school district, & the schools under their jurisdiction. These sites offer extremely valuable, need-to-know information for parents, employees, community stakeholders, and newcomers to the area. Depending on the size of the school district, district sites can garner millions of impressions monthly. Businesses can take advantage of this high traffic with static, clickable ads that deliver their message to this captive audience, and drive traffic to wherever they want. This is a great fit for all sorts of businesses, especially those that serve the entire county, or have several locations. Great advertising that works, and your ad dollars support a great cause. Win Win!

School websites are full of valuable information, such as calendar dates, principal updates, school lunch, portals to student grades, resources for parents, contact information, etc. Because of this, these sites get a ton of traffic. Businesses can take advantage of this traffic with a clickable static ad that can drive traffic to a business website, youtube page, social media site or landing page. This advertising can be an excellent way to showcase your brand, generate leads, and present itself as a partner of that school. Most advertising proceeds are reinvested to school discretionary spending accounts, so this is also an excellent way to give back. Great advertising that works, and your ad dollars support a great cause. Win Win!

Elementary & Middle Schools implement protocols for parents to drop off & pick up their kids to & from school. Many of these schools have car loops that provide specific traffic patterns for parents to follow to drop off and pick up their children. The car loops are lined with fencelines where your business can advertise. Parents drop off & pick up their children everyday, & your messaging in the car loop is impossible to miss. Research shows that consumers like to support businesses that support an important cause. Is there anything more important than our children? These ads act like mini billboards, delivering your message to the same traffic everyday. Great advertising that works, and your ad dollars support a great cause. Win Win!

Every year, schools get thousands of visitors. Parking spots are usually limited, and are usually marked by signage that designates the spot as visitor parking. Is there a better way to greet a visitor than by being the first and last impression as they pull in and pull out of their parking spot? Business owners can proudly advertise their business and showcase their support for each school they have a parking spot sponsorship at. These spots are great fits for realtors, tutoring companies, restaurants, and many others. The sky is the limit! Who doesn't want to support a company that supports our local schools? Great advertising that works, and your ad dollars support a great cause. Win Win!

When a parent registers their child for school, their email address is one of the many vital pieces of information collected by the school.The school district utilizes email to send out valuable, need-to-know info for parents. Many school districts send out correspondence to parents weekly, in a newsletter. Because this information is sent from the school district, the distribution numbers are high, & engagement rates are excellent. On average, these newsletters generate high open rates, averaging over 50%. Businesses can take advantage of these high distribution numbers & high open rates, and deliver their message to this captive audience with clickable ads that drive traffic to wherever they want. Great advertising that works, and your ad dollars support a great cause. Win Win!

Every year, school districts distribute tens of thousands of student planners to their students during registration. Students use their planners to stay organized, and many teachers use them to keep parents up to date with student progress. The planners last all year, and inside there are opportunities for businesses to advertise. On a cost per piece basis, advertising in the student planners offer amazing value. To do so is much more inexpensive than direct mail, and people don't throw them out! This is a great fit for many businesses. Great advertising that works, and your ad dollars support a great cause. Win Win!

Who says you have to be a large corporation to sponsor a stadium? Now local companies can brand themselve locally in the ultimate way, by sponsoring a stadium, just as they do in College Football and the Pros. By sponsoring a stadium, local companies benefit from signage in multiple areas of the stadium, audio plugs throughout the game, and bragging rights to the rest of their competitors. Sponsorships are subject to school district approval, and are available on a limited basis. Should a company be lucky enough to sponsor a stadium, they would be getting great advertising that works, and their ad dollars would support a great cause. Win Win!

The Florida Department of Education requires all school districts to publish a parent resource guide.Important information is published in this guide, such as school board members, medical requirements for student enrollment, graduation requirements, the school calendar, etc. Additionally, school districts may also publish school choice information, so that parents and students can be informed on the programs the district has to offer. The guides are printed & available at each of the schools. This is an excellent branding tool for local companies, and the message lasts all year. Great advertising that works, and your ad dollars support a great cause. Win Win!